Annie’s is on a mission to cultivate a healthier, happier world by spreading goodness through nourishing foods, honest words and conduct that is considerate and forever kind to the planet.
As the Art Director and Lead Designer, I spearheaded Annie's new product launch and redesigned the packaging to feature the new branding and style. I ensured brand consistency across multiple categories and 100’s of packages, employing the use of color, typography, photography, and illustration style to establish brand recognition. Additionally, I played a key role in the planning of new products from inception, directed product photography to be used on packaging, and edited photos as necessary.
