Art Direction + Brand Design
Brand Identity • Packaging • Social • Sales
REDEFINING THE ZERO PROOF EXPERIENCE
From a collection of non-alcoholic products to a cohesive, modern lifestyle brand.
I helped redefine Dhōs across its visual identity, brand voice, packaging, and consumer touchpoints—creating a more distinctive and recognizable brand built to compete in the rapidly growing non-alcoholic category.
Evolve, don't erase.
The redesign retained distinctive elements of the original mark while simplifying the overall identity for greater impact, flexibility, and recognition.
Logo • Typography • Color • Brand Voice • Visual Language
Designed as one system, built for different ways to enjoy Dhos.
READY-TO-DRINK CANS
Convenient, social, modern
4-PACK CARTONS
Retail-ready packaging designed to create a stronger shelf presence
BOTTLED NA SPIRITS
Premium, cocktail-oriented products
Changing the conversation around NA
Dhōs was positioned not as a substitute for alcohol, but as a brand built around
choice, flavor, and the occasion
360° BRAND EXPRESSION
My Role
Brand Strategy • Brand Identity • Logo Design • Brand Voice • Packaging Design • Portfolio Architecture • Social Direction • Website Direction • Sales Tools • Art Direction
The result
A cohesive Dhōs brand system designed to move seamlessly from bottle to can, from shelf to social, and from consumer discovery to sales presentation—giving the brand a stronger, more distinctive voice in the non-alcoholic category.