Art Direction + Design

Soleil is a private label brand for Safeway’s Signature Select line.

Soleil is a sparkling water that features fruit essence with natural flavors. As part of my role, I designed cans and cartons that would be displayed alongside other Soleil branded waters. Through these efforts, Soleil was able to effectively compete against other leading national water brands, including LaCroix and Bubbly.

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Integrated Beverage Group